I have spoken to hundreds of salon owners and most of them were amazing, but invisible.
Most hair and beauty professionals are not showing up where clients are actually searching. Over 90% of people use Google to find local services, but unless your business is properly set up and optimised, you will not appear. You could be the best at what you do, but if you are not visible, you will be overlooked.
Want more clients and a beauty business that grows?
Most salon owners and therapists rely on Instagram alone, but the real growth comes from being found on Google. When potential clients search "facial near me" or "best nail salon in your city", they should be finding you, not your competitors.
These courses are designed for beauty professionals who want practical, step-by-step training to get booked, get seen, and build a business that works. From learning the basics of your Google Business Profile to mastering marketing and business strategy, you will find the course that matches your stage and helps you move forward.
Change your business today
Four courses, in order of commitment. Start free, go as far as you want.
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Free
Google Basics
Our free step by step on how to use Google Business Profiles.
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Google Business Profile Mastery
The complete guide on how to rank high on Google Maps.
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Online Visibility Blueprint
Max out your Google Business Profile and your website.
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The Beauty Business Bootcamp
Everything you need from Helen, the creator of The Hair and Beauty Directory.
When clients want a facial, brows or nails, they search on Google first.
Most beauty professionals waste hours creating Instagram posts that do not bring in clients. Others spend money on ads that eat up their budget without filling their diary. If you are not showing up there, your competitors will.
That is why I created these courses. They are designed for salons, therapists and beauty educators who want results without the jargon. You will learn practical, step-by-step strategies that work in the real world, from setting up your Google Business Profile properly to building a website that ranks, writing content that attracts clients, and putting your marketing on autopilot.
This is not theory
These are the same methods I have used to grow my own award-winning salon, dominate Google search results, and create a business that runs smoothly.
Whether you are just starting out or ready to scale, there is a course here to help you get found online, attract the right clients, and build a beauty business that lasts.
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30 years
Running her own city centre salon
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40+ awards
National industry awards and finalist places
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Number one
Her salon ranks first locally for almost every service
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30% in a month
Turnover increase using these same methods
From people who have taken them
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Really enjoyed the Google Business Mastery course, very insightful and delivered by Helen in a positive and encouraging way. Already made changes following Helen's advice and will continue to do so. Thank you.
Eva Gagan -
Great as an audit of your Google account. I found this really helpful and with just a few tweaks my Google page already looks so much better. Thank you!
Carla Donatelli -
Fantastic Google workshop. I cannot believe how much I learned from Helen. Very knowledgeable in her field, highly recommend!
Melanie Lewendon
What each course covers
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Free starter class
Google Basics
Make your business visible where it matters most, on Google Maps and local search.
Learn the essentials of setting up your Google Business Profile so new clients can find you with ease.
This free starter class is your introduction to getting found on Google. In a live Zoom session, I will guide you through the basics of your Google Business Profile, explain the key features that actually make a difference, and help you avoid the mistakes most salons make.
If you want to stop relying only on social media and start showing up in local searches, this is where to begin.
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The complete Google course
Google Business Profile Mastery
Unlock the full power of Google to bring in more clients, rank higher and outshine competitors.
This course goes far beyond the basics. You will learn how to fully set up, optimise and use every feature inside your Google Business Profile.
From service listings and photos to reviews, posts and advanced settings, I show you how to make your profile work like a 24/7 marketing tool.
By the end, your salon will not only show up in searches but stand out as the clear choice for new clients.
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The full visibility system
Online Visibility Blueprint
A complete system to make your salon visible online and attract clients beyond social media.
The Online Visibility Blueprint is designed for beauty professionals who want to understand exactly how clients find them online.
This course covers Google Business Profile optimisation, website improvements, local SEO and content planning that attracts bookings. You will learn how to audit your own site, use the right keywords, and build trust through blogs, reviews and directories.
By the end, you will have a clear strategy to get found on Google, bring in new clients, and grow your salon or training business.
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Everything, in one place
The Beauty Business Bootcamp
Everything you need to build, grow and future-proof your beauty business in one complete course.
The Beauty Business Bootcamp is the all-in-one training hub for professionals who want to run a stronger, more visible and more profitable business.
It includes everything from the Google and Online Visibility courses plus full modules on branding, client targeting, goal setting, email campaigns, entering awards, business strategy and more.
With new webinars, resources and updates added regularly, this course is designed to grow with you. Whether you are just starting out or ready to scale, this is the ultimate step-by-step guide to running a successful salon or training business.
Frequently asked questions
Who are these courses for?
These courses are designed for hair, beauty and aesthetics professionals at all stages, whether you are just starting out or looking to improve and grow an established business.
What do the courses cover?
They cover the foundations of running and growing a business, including branding, defining your ideal client, improving your online presence, understanding how to be found, and building systems that support long-term growth.
Are these courses suitable for beginners?
Yes. The content is structured step by step, so you can build a clear understanding even if you are starting from the beginning.
Will this help me get more clients?
The courses focus on helping you become more visible and better positioned, so the right clients can find and choose you. It is about building a strong foundation rather than relying on short-term tactics.
Do I need to be good with technology?
No. Everything is explained clearly and broken down into manageable steps, so you can follow along regardless of your level of experience.
How is this different from other courses?
This is based on real industry experience and what is currently working, not theory. It focuses on practical steps you can apply directly to your business.
Is this focused on social media?
No. While social media is covered, the main focus is on broader visibility, structure and building a business that is not dependent on posting constantly.
How long do I have access for?
You will have access for the duration outlined when you join, with content you can work through at your own pace.
Is the content updated?
Yes. The courses are regularly updated and expanded to reflect changes in the industry and how people search and choose services.
Can I go back and rewatch the content?
Yes. You can revisit the material at any time during your access period.
Do I get support?
Support is included through the course structure and any additional sessions or resources available as part of your membership.
How do I get started?
Simply choose your course, sign up, and you will be guided through the content step by step.