About us
Trusted by leading companies
How The Hair & Beauty Directory Works
A platform connecting professionals, clients and businesses across the hair and beauty industry
How The Platform Works
The Hair & Beauty Directory is designed to bring the industry into one place, making it easier for people to find, connect and grow.
Professionals can create detailed profiles that showcase their services, experience and work, while clients can explore and compare options based on what matters to them.
Alongside this, the platform also supports events, training, jobs and opportunities, creating a central space for the industry to connect.
Who is it for
The Hair & Beauty Directory is designed for anyone working within or looking to access the industry.
Professionals can showcase their work and build visibility, clients can find trusted services, and brands, educators and organisers can connect with the right audience.
It brings together different parts of the industry into one space, making it easier to find what you need.
How It Supports The Industry
The platform is designed to support long-term visibility, connection and growth across the industry.
By bringing professionals, clients and businesses into one place, it helps create clearer pathways for discovery, collaboration and opportunity.
It also supports a shift towards higher standards, better understanding and more informed choices across hair, beauty and aesthetics.
What You Can Do As A Member
- Find hair, beauty and aesthetics professionals
- Create a profile to promote your business
- Discover events, training and industry opportunities
- Advertise jobs and connect with professionals
- List rooms and spaces for rent
- Build your visibility across the industry
What Makes The Platform Different
Clear, Structured Profiles
Profiles are designed to show qualifications, experience, results and key details in one place
Built for Visibility
Content is structured to help professionals appear in search and be found more easily
Built for Visibility
Content is structured to help professionals appear in search and be found more easily
Not Algorithm Driven
Visibility is not based on posting constantly or chasing trends
Designed for the Industry
Built specifically for hair, beauty and aesthetics, not as a generic platform
Inclusive and Considered
Profiles can highlight specialisms, values and accessibility, helping users find the right fit for their needs
A Connected Platform for the Industry
The Hair & Beauty Directory has been built as a connected platform for the industry, bringing together professionals, clients, brands and opportunities in one place.
Member profiles are designed to work like an online business presence, allowing professionals to showcase their services, qualifications, insurance, work and environment clearly. These profiles act as a digital business card, making it easier to be understood and found.
For brands, event organisers and businesses, the platform also creates a way to search and connect with professionals for opportunities such as judging, collaborations, content and partnerships.
Profiles are structured around what consumers are actively looking for, based on real market insight. Feature tags allow professionals to be found based on alignment, while brand associations help position services more clearly.
Behind the scenes, the platform has been developed to work with search engines and AI, helping profiles gain stronger visibility and appear where people are searching.
Membership also includes access to a member portal, free Zoom classes, ongoing support and additional features such as jobs, events and room rentals, creating a full ecosystem that supports both visibility and growth.
How the Platform Is Used
Find the Right Professional
Search based on services, location and what matters to you
Build Your Business Presence
Create a profile that clearly shows your work, experience and setup
Connect Across the Industry
Discover events, opportunities and people within the industry
Access Opportunities
Find jobs, rooms, collaborations and ways to grow your business
Industry Insights
Insights and guidance to help you understand visibility, search and how the industry is evolving
Business and Visibility Courses
Our education hub supports professionals with modern, practical courses focused on visibility, planning and long-term growth
Business Bootcamp
A complete, step by step programme covering visibility, structure, planning and long term growth
Google Profile Mastery
Learn how to optimise, rank and attract your ideal clients through your Google Business Profile.
Our Mission
To raise standards, strengthen visibility and help the public make safer, better informed choices, while giving real professionals the platform they deserve.
We built this platform with a clear purpose, to bring trust, clarity and real expertise back into the industry.
What Professional Says
Include selected testimonials from professionals who have benefitted from the platform, verification system or visibility improvements.
Loved the recent zoom training, very helpful. Looking forward to what’s to come as a member of The Hair and Beauty Directory!
I highly recommend the "Google My Business" webinar. Helen went through everything very clearly, step by step. It was jam packed full of tips and tricks, most of which I had no idea you could do on your Google listing! A must for any business.
this is the place to be if you are in the beauty, hair and aesthetics industry as a solo business owner, employment or a training provider. Helen Ward has pioneered an amazing platform and courses to support the professional. Focusing of elevating standards, skills, trends and business. Absolutely recommend you join and connect with Helen and the community. See you in there!
Tracy Fensome
Frequent Asked Questions
What is The Hair & Beauty Directory?
It’s a platform designed to help people choose hair, beauty and aesthetic professionals with more clarity. Profiles are structured to show real information — including experience, qualifications and key details — so decisions aren’t based on guesswork.
Why was it created?
The industry offers a lot of choice, but not always enough clarity. The directory was built to make it easier to understand who you’re booking, while supporting professionals who take their work seriously.
How is this different from other platforms?
Most platforms focus on availability, pricing or popularity. This platform focuses on understanding giving you the information you need to compare properly and choose with confidence.
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Do you check the professionals listed?
Profiles can be verified, which means key details such as insurance, qualifications and business legitimacy have been reviewed. This helps provide a clearer starting point when choosing.
What does “Expert” mean?
Expert profiles highlight professionals who go above and beyond, such as educators, speakers or those with recognised experience and contribution to the industry.
What are tags and why are they used?
Tags highlight important features, environments and areas of expertise — from accessibility to experience and approach. They help you find professionals who match your needs, not just your location.
Is this just for clients?
No — the platform also supports professionals by giving them a structured space to present their work properly and be found by the right audience.
Do you take commission on bookings?
No — professionals are free to use their own booking systems and manage their business independently.
Where is the platform available?
The directory is designed to support professionals and clients globally, with profiles and opportunities across multiple locations.
What is the goal of the platform?
To raise standards across the industry by making it easier to find, understand and choose qualified professionals.
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