Sign up
Advertise with us

Your brand, inside the home of hair, beauty and aesthetics.

Professionals searching for products. Consumers searching for treatments. Students entering the industry. Every visitor here is connected to this industry, so there is no wasted reach.

Talk to us about a partnership See the packages
The proof

This is where we show up.

These are real Google searches taken in incognito mode. No logged in history, no personalisation, no bias. Just what anyone searching right now would see.

This is not claimed visibility. It is verified, searchable and real.

  • Real incognito Google search · click to enlarge

  • Real incognito Google search · click to enlarge

  • 427,000 Google impressions in 90 days, from Google Search Console
  • 14 Countries our members come from
  • Page one Members regularly ranking on Google within weeks of joining
  • Verified Not just listed. Every profile is checked.
What we offer

People here are actively looking, with intent and with decisions to make.

They are searching for treatments, products, training and professionals across hair, beauty and aesthetics. They are not passively scrolling a social media feed.

The Hair & Beauty Directory has become the trusted home of the hair, beauty and aesthetics industry. Our members rank on page one of Google, often above far bigger competitors, because of the authority this platform carries.

We built something the industry genuinely needed. A verified, organised, searchable space where professionals get found, brands get discovered and consumers make better informed choices.

If your brand serves this industry, whether you are a product supplier, training provider, software company, insurer, equipment manufacturer or anything in between, your audience is here every single day.

Why advertise with us
  • Targeted

    Every visitor is in the hair, beauty or aesthetics industry. Zero wasted reach.

  • Search intent

    Our traffic comes from Google. These are buyers actively looking, not passive scrollers.

  • A trade show that never closes

    Your brand has a stand at every visit, all day, every day.

  • Members who rank

    Members regularly rank on Google within weeks of joining.

  • International

    Members across 14 countries, with a primary UK audience.

Who we reach

Salon and clinic owners, independent therapists and specialists, training academies, aesthetics professionals, students entering the industry, and consumers actively searching for trusted professionals.

Every single visitor is connected to hair, beauty or aesthetics. This is not a general audience.

tones of beauty
A permanent trade show

The 24/7 trade show for hair, beauty and aesthetics.

Think of us as a permanent trade show that never closes. People walk through the doors every day, searching for treatments, products, training and professionals. Your brand has a stand at every one of those visits.

Unlike a one day event, your presence here is permanent. Unlike social media, these are people who are actively searching rather than passively scrolling. Unlike paid ads, your placement stays visible long after a campaign would have ended.

Salon reception
Start here

Everything starts with your brand profile.

This is your verified presence on the platform, searchable, ranking independently on Google and linked directly to your website and products.

Unlike a social media page, your profile works for you around the clock. It appears in search results, in relevant categories and across the platform permanently. No algorithm, no ad spend. Just your brand, found by the right people at the right time.

We recommend the Small Business option. It gives you a fully optimised business profile plus all membership benefits, including a personal professional profile alongside your brand.

  • Free Listing

    Choose this if you just want a basic listing on our site. Will not show in Google independently.

    • Logo
    • Business name
    • Telephone number
    • Does not include any membership features

    £0

    Purchase

  • Membership

    Choose this if you don't want to list a business profile but want all the perks.

    • Includes personal profile
    • Allows you to add jobs, events and room rentals
    • Access to membership perks
    • Does not include a business profile

    £149 / year

    or £17 / month

    Subscribe
  • Recommended

    Small Business

    Choose me if you want a full membership and a business profile.

    • Includes personal profile
    • Allows you to add jobs, events and room rentals
    • Access to membership perks
    • 1 business profile (you may add more)
    • Full tailored SEO

    £299 / year

    or £34 / month

    Subscribe

  • Only Business

    Choose this if you do not want to become a member but would like a full business listing.

    • Includes a fully optimised business profile
    • Does not include any membership features

    £149 / year

    or £17 / month

    Subscribe
Where your brand appears

Five places across the platform.

  • Homepage

    Hero banners, mid page placements and footer positions. The highest visibility placement on the platform.

  • Search results

    Featured placement when professionals and consumers search relevant categories, at the moment of highest intent.

  • Category and landing pages

    Thousands of treatment, location and service pages, with your brand featured alongside relevant professionals.

  • Blog and editorial

    Featured in our industry content, guides and articles, building authority through association.

  • Social media

    Featured posts, brand spotlights and campaign support across our channels.

The packages

Four levels of partnership.

To advertise on the platform you will need an active brand membership and profile. Set yours up here.

  • Starter

    £250 / month
    6 months £1,350 · 12 months £2,500

    A consistent brand presence across the platform where your audience is actively searching.

    • Featured across relevant category pages, every page relevant to your product or service category
    • Featured across our sub pages, suppliers, training, events, jobs, room rentals and client facing pages relevant to your brand
    • Footer logo placement across the entire platform
    • Quarterly blog feature, your brand featured in a published post on our platform
    • One social media post per month
    • One email mention per month within our member communications
    • Your brand featured across our SEO landing pages as they launch, thousands of location and treatment based pages currently in development
    Placements are category relevant and shared across multiple brands.
    Enquire

  • Growth

    £500 / month
    6 months £2,700 · 12 months £5,000

    Significant visibility across the platform with active profile management and direct access to our member community.

    • Everything in Starter, plus:
    • Homepage hero logo, one of only 5 exclusive spots on the most visited page on the platform. First come basis.
    • Featured block on one key page of your choice, join, about, inclusivity or events. One brand per page, first come basis.
    • Featured in the Start Here section of the member dashboard, seen by every member every time they log in
    • Helen actively optimises and maintains your brand profile, keeping it ranking, updated and performing on the platform
    • Exclusive discount code or offer featured in the members portal, direct access to our verified paying member community
    • Two social media posts per month
    • Two email features per month
    • Quarterly check in call with Helen, reviewing your performance and identifying opportunities
    Homepage hero and key page placements are strictly limited and allocated on a first come basis.
    Enquire

  • Premium

    £1,500 / month
    6 months £8,100 · 12 months £15,000

    Maximum digital visibility, physical presence at industry events and dedicated strategic support from Helen.

    • Everything in Growth, plus:
    • Homepage featured mid page block, one of only 3 exclusive spots, significantly more prominent than logo placement. First come basis.
    • Dashboard top welcome banner, the single most premium placement on the platform. Only 1 available. The first thing every member sees on every login.
    • Featured across all key pages, join, about, inclusivity, events and new to industry
    • Bespoke brand page built specifically for your brand, fully optimised for search and living permanently on the platform
    • Priority placement across our SEO landing pages as they launch
    • Helen fully manages your brand profile, content, optimisation, updates and performance
    • Educational videos, resources or guides from your brand featured in the members portal
    • Physical presence at industry events Helen attends, approximately 5 per year. Logo on stand and featured on all leaflets and marketing materials distributed at events.
    • Your brand featured in Helen's presentations and course resources where contextually relevant
    • Monthly strategy call with Helen
    • Monthly data report, search trends, audience behaviour and specific opportunities relevant to your brand and category
    • Four social media posts per month
    • Two dedicated email features per month
    Dashboard top banner and homepage mid page block are strictly limited. Only 1 and 3 available respectively.
    Enquire

  • Platinum

    £3,000 / month
    6 months £16,200 · 12 months £30,000

    A fully managed platform partnership. Helen works actively every month on your brand's presence, visibility and performance.

    • Everything in Premium, plus:
    • Multiple dashboard placements, top banner, Start Here section and Latest Updates. Maximum visibility every time a member logs in.
    • Dedicated brand section within the members portal, your own permanent space within the platform our members use every day
    • Comprehensive monthly data and insight report, deep analysis of search trends, audience behaviour, competitor landscape and strategic recommendations tailored to your brand
    • Bespoke SEO landing pages built and optimised specifically for your brand and products as our landing page programme launches
    • Full physical marketing integration, featured prominently at every event Helen attends with dedicated presence and materials
    • Helen takes complete ownership of your brand profile, content, SEO, updates and performance managed entirely every month
    • Helen actively manages your entire platform presence every month, placements, performance, content strategy and visibility
    • Priority above all other advertisers across every placement on the platform
    • First access to every new feature, placement and opportunity as the platform grows
    • Monthly strategy call with Helen plus ad hoc support as needed
    A limited number of Platinum partnerships are taken on at any one time.
    Enquire
helen
Helen Ward Founder
Who you are working with

You are not working with a faceless tech company. You are working directly with me.

I have owned a city centre salon for 30 years. I have won over 40 industry awards. My salon ranks number one on Google for almost every service within 15 miles, and I increased my own turnover by 30% in a single month using the visibility methods I built into this platform.

I built The Hair & Beauty Directory because I understood what the industry needed and nobody else was building it.

I know this industry inside out. The professionals, the consumers, what they search for, what they need and what they respond to.

Every brand partnership matters to me personally, because my reputation is built on the quality of what I put my name to.

I will not work with brands I do not believe serve this industry well. If we work together it is because I genuinely believe your brand belongs here.

The questions brands ask

Frequently asked questions

What audience will my brand reach?

A mix of consumers actively searching for treatments and beauty services, and industry professionals including salon owners, independent therapists, training academies, aesthetics professionals and students. Every visitor is connected to the hair, beauty or aesthetics industry.

What countries does the platform reach?

We currently reach professionals and consumers across 14 countries. Our primary audience is UK based but we have significant reach in the US, Australia, Ireland and across Europe.

How is this different from social media advertising?

Social media reaches people who are passively scrolling. Our traffic comes from search, people actively looking for products, services and professionals. These are buyers with intent, not browsers.

What is the difference between a brand profile and an advertising package?

A brand profile gives you a permanent verified presence on the platform, searchable and ranking on Google. Advertising packages give you featured placement, homepage visibility, email sponsorship and more, significantly amplifying your reach across the platform.

Is there a minimum contract?

Monthly packages have no long term commitment. Annual packages are paid upfront and save the equivalent of 2 months.

Are bespoke packages available?

Yes. For larger brands or specific requirements get in touch and we will put together a tailored proposal.

Talk to us

Tell us about your brand and we will put together a proposal.

For larger brands or specific requirements, bespoke packages are available.

Talk to us about a partnership
No reviews