Everything you need, all in one place
800,000 monthly hits. Page one of Google. Cited by ChatGPT and AI search as a trusted industry source. We build your profile, keep it optimised and tell you what to do next. You just do what you do best.
The Hair & Beauty Directory brings together verified professionals, trusted brands, industry events, training and opportunities across hair, beauty and aesthetics.
Whether you are looking for a specialist, growing your business or building your career, everything is here clearly organised, easy to find and built on real expertise not algorithms.
Our Trusted & Valued Partners




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A practical guide designed to help salons better understand HIV, challenge outdated stigma and create more informed, welcoming client experiences.
Looking for a trusted Professional
Find a professional. Search verified specialists by treatment, location and what matters to you, including accessibility and inclusivity.
This is not a directory anymore
Most directories list you and leave you to it. We do not work that way. Share your website and social links and our system builds the bulk of your profile for you. From then on it is scanned, monitored and pushed forward every time someone searches for what you do. You are not a line in a list. You have a business presence that ranks on Google and shows up in AI search, whether you post on social media or never touch it again.
Discover everything in one trusted platform
Treatment Providers
Showcase your treatments, build trust and attract more of the right clients with a professional, searchable profile.
Training Academies
Promote your academy and the standards you work to so students can find accredited, high quality education.
Events
Advertise your events, workshops, expos and conferences to professionals who are actively looking to learn, network and grow.
Brands
Showcase your products, services or expertise to professionals across the hair, beauty and aesthetics industry.
Whether you’re a product brand, supplier or business coach, the platform helps you connect with the right audience and be found by those actively looking for what you offer.
Google Reviews
Real feedback from people who have used the platform and trusted professionals.
★★★★★
Really enjoyed the google business mastery course, very insightful and delivered by Helen in a positive and encouraging way. Already made changes following Helen's advice and will continue to do so. Thank you.
Emily Watson
February 12, 2024
★★★★★
Great as an audit of your Google account. I found this really helpful and with just a few tweaks my Google page already looks so much better. Thank you!
Carla Donatelli
February 12, 2026
★★★★★
Helen is an absolute gem, helpful and knowledgeable and has put together a great platform for the beauty industry.
Jane deVera Lee
February 12, 2026
Built on trust and expertise
- Your profile is built for you, then kept optimised and monitored.
- You rank independently on Google and get cited in AI search.
- You can be found not just as a business, but as a judge, speaker, educator or expert.
- Verified and Expert badges help the right clients choose you with confidence.
- You get the Monthly Edge, the members portal, live training and a community of professionals.
Get Found Where It Matters
If your business isn’t showing up where people are searching, you’re missing opportunities.
These free classes give you a clear understanding of how visibility works and what you can do to improve it.
- How to improve your Google Business profile so you appear in local searches
- What actually influences where you show up and why some businesses are seen first
- Simple changes you can make to improve your visibility without relying on social media
- How to understand what your clients are searching for and how to align with it
Learn with industry Lead Courses
Practical, modern training designed to help professionals grow their visibility, confidence and business foundations.
Business Bootcamp
A complete, step by step programme covering visibility, structure, planning and long term growth
Google Profile Mastery
Learn how to optimise, rank and attract your ideal clients through your Google Business Profile.
Complete Online visibility
Understand your website performance, fix weaknesses and build a stronger online presence.
Need more help with your Visibility or Business ?
Our in depth courses are created to give you clarity, confidence and a clear plan. Whether you want to strengthen your online presence, improve how clients find you, or rebuild your business foundations, we guide you through every step.
Why Professional Join Us ?
A platform designed to help you get seen by the right clients and showcase your expertise.
- Verified and Expert badges that help clients choose with confidence.
- Visibility that goes beyond social media, built on trust skill and fit.
- A profile designed to support SEO and help you get found on Google.
- Space to promote training, events, rooms, jobs and opportunities.
Top Training Academies
Leading academies offering high quality education and advanced skills.
Our Trusted Clients Reviews
Real feedback from people who have used the platform and trusted professionals.
Helen is an absolute gem, helpful and knowledgeable and has put together a great platform for the beauty industry.
Helen Ward is a true industry icon. Her leadership and dedication to The Hair and Beauty Directory have made it an essential resource for professionals across the UK. She brings a rare combination of experience, integrity, and genuine passion for uplifting others in this industry. Helen doesn’t just talk about elevating beauty professionals—she actually does it, every single day.
Jenifer
The Hair and Beauty Directory has been an absolute game-changer for my business. What started as a small, busy setup has now grown into a thriving, well-recognised name and I truly have Helen and the directory to thank for that. Helen's support has been second to none; she’s incredibly knowledgeable and genuinely cares about helping businesses succeed. Her advice on how to use Google to promote my services and make the most of client reviews has been invaluable. I can’t recommend the directory or Helen highly enough!
Alicia Allcorn
Featured Professionals
A selection of trusted providers from across hair, beauty and aesthetics.
Melanie Lewendon
Helen Ward
Aggie Singh
Latest Articles
Insights, guides and features from trusted industry voices.
Upcoming Events
Discover upcoming industry events across the UK and beyond
Rooms to Rent
Find treatment rooms and spaces available to rent across salons, clinics and training environments.
The Monthly Edge
Every member gets a personalised business intelligence report every month. Seventeen sections covering your Google presence, how you show up in AI search, your local market, what your clients are searching for and what your competitors are doing. Written for your business and your area. Not generic advice. Just the moves that matter this month.
Jobs and Opportunities
Explore job opportunities across hair, beauty and aesthetics, or advertise roles to connect with the right professionals.
How we help your business grow

Built for today’s industry
A modern platform designed around skill, safety, clarity and real expertise.

Visibility that works
Get found by people actively searching for qualified, trusted professionals.

Match with the right clients
We help you attract clients who fit your services, values and strengths.
Google Reviews
Highly recommend!
Jun 24, 2015
Our Mission
To raise standards, strengthen visibility and help the public make safer, better informed choices, while giving real professionals the platform they deserve.
We built this platform with a clear purpose, to bring trust, clarity and real expertise back into the industry.
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