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Trusted by leading professionals across 14 countries
Stop being invisible to the clients who are searching for you right now
800,000 monthly hits. Page one of Google. AI search tools already referencing us as a trusted industry source. The Hair & Beauty Directory gets you found where it matters most without you having to figure out how.
Every day you are invisible someone else is getting your clients
Most people searching for a treatment, a salon or a specialist still use Google. The first page of Google takes 90% of all search clicks. The top spot alone takes 43%.
If you are not showing up when someone searches for what you do that click goes to someone else. Not because they are better than you. Just because they showed up first.
And it goes further than Google now. AI powered search tools including ChatGPT are changing how people find businesses. The Hair & Beauty Directory is already trusted and referenced by these tools as an industry source. Our members appear in both.
Two of the most powerful ways people find businesses right now. Both working for you.
We get you found by the people who are already searching for you
Every profile on The Hair & Beauty Directory is built to rank. Not just on our platform but directly in Google search results and AI search tools.
We take care of the SEO, the structure, the tagging and the content that tells Google you deserve to be seen. You focus on your clients. We focus on making sure new ones can find you.
Your treatments found by people searching for them. Your courses in front of the right students. Your events reaching the right professionals. Your jobs seen by the right candidates. Your room rentals in front of practitioners looking for space.
Every part of your business visible. All in one place.
We are just getting started
Yesterday we took action on the next chapter of this platform. And it is going to change what membership means completely.
We have started building a system that helps you fill your entire profile out in minutes. No forms. No technical knowledge. Just a simple conversation that does the hard work for you.
From there your profile will be scanned weekly. We identify what is working, what could be stronger and give you clear simple suggestions to improve. Act on them in seconds. You stay in control. We do the heavy lifting.
At the same time thousands of pages are in development across every search that matters. Treatments. Courses. Events. Brands. Tags. Locations. Room rentals. Jobs. Every time someone searches for anything connected to what you do — we push you forward.
As this year unfolds this platform will work alongside you every single day. Quietly and consistently making sure every part of your business is visible, found and moving forward.
Every member who joins today gets access to all of this as it launches.
What Members Receive
Everything you need to get found, build trust and grow your business in one place.
A profile that ranks independently on Google
Eligibility for Verified and Expert badges
Visibility that does not depend on social media
Found in AI search tools including ChatGPT
Publish blogs, treatments, courses and extra pages
Add events, jobs, room rentals and classifieds
A strong SEO foundation built into every profile
Access to members portal, resources and training
Before You Join
Our commitment to you
We are actively building new features and technology that will be added to the platform over the coming months. Every member gets access to new features as they launch at no extra cost within their membership year. We will always give advance notice of any changes to pricing or structure.
What to know before you join
The Hair & Beauty Directory is a self managed platform. All memberships allow you to manage and update your own content at any time. Our VIP membership is the exception at this level we personally manages and optimises your profile for you.
Membership Options
Membership
For those who want full membership benefits without a business profile. Used by educators, event organisers and those adding jobs, room rentals and events.
- Personal profile
- Access to members portal
- Access to monthly live Zoom sessions
- Access to recorded Zoom sessions and resources
- Ability to add jobs, events, room rentals and courses
- Does not include a business profile
- Does not include SEO optimised business listing
Free Listing
Free Listing
For those who want a basic presence on the platform.
- Logo
- Business name
- Telephone number
- Does not show on Google independently
- Does not include any membership feature
Combination membership
Our main recommended option. Everything you need to get found and grow your business in one place.
- Personal profile
- Fully optimised business profile — ranks independently on Google
- Ability to add jobs, events, room rentals and courses
- Access to members portal
- Access to monthly live Zoom sessions
- Access to recorded Zoom sessions and resources
- Full tailored SEO
- Additional business profiles available at £150 each
- Access to every new feature as it launches
Business Only
Business Only
For brands, suppliers and businesses who want a fully optimised business presence without membership benefits.
- Fully optimised business profile
- Ranks independently on Google
- Searchable across the platform
- Linked to website and social media
- Does not include personal profile
- Does not include membership perks
- Does not include portal or Zoom access
VIP / Done For You
VIP
For serious professionals who want Helen's direct involvement in their visibility and growth. Limited spots available.
- Everything in Combined plus
- 4 x 1-1 sessions with Helen per year — one per quarter
- Monthly group coaching Zoom sessions with Helen
- Helen's full Bootcamp course included — worth £300 standalone
- Priority profile support and optimisation
- First access to every new feature as it launches
- Limited availability — apply to join
Additional team members
Staff Account - not active yet
For employees and team members who need a personal profile and basic platform access.
- Personal profile
- Basic platform access
- Does not include a business profile
- Does not include membership perks
- Does not include portal or Zoom access
How to Choose the Right Membership
Choose Combined if you want a personal profile, a business profile and full access to the platform — portal, Zooms, resources and everything we are building next. This is our main offer and where most members get the best value.
Choose Business Only if you want a fully optimised business profile that ranks on Google without a personal membership. Perfect for brands, suppliers and businesses who just want to be found.
Choose Membership Only if you want a personal profile and access to membership benefits without a business profile. Used by staff members, educators and those adding events, jobs and room rentals.
Choose Staff Account if you are an employee or team member who needs a personal profile and basic platform access.
Choose VIP if you want Helen's direct involvement — 1-1 sessions, group coaching, her full Bootcamp course and priority support. Limited spots available
Learn with industry Lead Courses
Practical, modern training designed to help professionals improve visibility,
strengthen their structure and build long term confidence.
Google Basics - Free Starter Classes
A beginner friendly introduction to how Google Maps and local search work. Ideal for professionals who want to understand the essentials.
Google Business Profile Mastery
Learn how to optimise, rank and attract your ideal clients through your Google Business
Profile.
Complete Online visibility
Understand your website performance, fix weaknesses and build a stronger online presence.
Why this Platform is different
Most directories list you and leave you to figure out the rest. We do not work that way.
Every profile on The Hair & Beauty Directory is built to rank independently on Google and appear in AI search results. Not because of how popular you are on social media. Because of how well your profile is structured, optimised and maintained.
We built this platform on 30 years of industry experience and a genuine understanding of how clients find professionals today. Every decision, from how profiles are structured to how we tag and categorise members is made with one goal. Getting the right clients to the right professionals.
You do not need to understand SEO. You do not need to keep up with algorithms. You just need to show up and do what you do best.
We handle the rest.
Our Trusted Clients Reviews
Real feedback from people who have used the platform and trusted professionals.
"The directory has significantly boosted my visibility on Google searches, where most of my new patients discover me. Thanks to Helen's guidance, my business has steadily climbed the rankings, often appearing on page one in an incredibly competitive industry."
Dr Helen Whyte BDS
"I was amazed that within weeks of my business platform going live that it had moved to the first page of Google. There's been nothing like this for professionals where everything one could want can be found under one page."
Clare Hanson
"My own business now shows top in my area. The highlight was when my salon page ranked over HMRC in the list."
Sharon Thomas
"The tech engine behind the platform is vast and complex but fundamentally it is there to push users higher on Google than non users. Making them easier to find, connect with so they can be chosen by consumers."
Sue Davies, SaaS Developer
"Helen took on the ambitious task of building an industry directory designed both for professionals and end clients. To help genuinely qualified, insured, quality businesses get found."
Adam Chatterley
"Helen has enabled inclusion to be visible in the beauty industry via her Hair and Beauty Directory and her knowledge has massively helped me with my Google presence and SEO."
Sam Marshall
Frequent Asked Questions
Who can join the directory?
The platform is open to treatment providers, training providers, suppliers and industry professionals who meet our standards.
What do I get with a profile?
You’ll have a structured profile that showcases your services, qualifications, experience, results and key details — all designed to present your work clearly and professionally.
How is this different from social media or listing sites?
Your profile isn’t dependent on algorithms or posts. It’s built to present your work properly and help the right people find you based on what you offer.
What does verified mean?
Verified means we’ve reviewed key information about your business, including proof of insurance and at least one qualification, and confirmed that your business is operating legitimately.
What is an expert profile?
Expert profiles highlight professionals who go above and beyond — such as educators, speakers or those with recognised experience and contribution to the industry.
Can I promote courses, events or opportunities?
Yes — you can showcase training, events, jobs, rooms and other opportunities directly through your profile.
Do I need to use your booking system?
No — you can continue using your existing booking system or link out to your preferred platform.
Will my profile show up on Google?
Profiles are structured to support visibility and can appear in search results based on what you offer and how your profile is completed.
How long does it take to set up?
You can create your profile quickly, and you can update and refine it at any time.
Is there a contract?
No long-term contracts. You can manage your membership in line with your subscription.
How do I get started?
Simply choose your membership and follow the setup steps to create your profile.
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