Tones of Beauty – Europe’s only inclusive beauty Trade Show.
Connecting Global Brands with Retailers and Distributors shaping the UK Beauty Market.
London, UK | 1–2 July | Trade show and networking event
About Tones of Beauty
Tones of Beauty is positioned as Europe’s only inclusive B2B beauty trade show, built specifically for retailers, distributors, wholesalers, salon professionals, and beauty buyers looking to discover brands that reflect the diversity of modern consumers.
One of the strongest strategic angles behind the show is that many exhibitors are international brands actively looking for UK retail and distribution partnerships.
So for buyers, the value proposition becomes:
“Find the next breakout brands before your competitors do.”
The fragrance positioning is especially strong right now because the show is leaning into being the UK’s largest fragrance showcase for retail buyers and distributors. That gives it a sharper identity instead of competing broadly with every beauty event.
What makes it interesting is that it’s not trying to be another generic beauty expo. The positioning is much more focused around:
- Inclusive beauty
- Emerging/global brands entering the UK market
- Textured hair and underserved beauty categories
- Fragrance showcase for retailers and distributors
The event also seems to understand that modern beauty trade shows can’t just be rows of stands anymore. The conference content is heavily tied to:
- Retail trends
- Consumer behaviour
- Salon business growth
- Inclusive education
- Live demonstrations
What's new for 2026?
- 200+ brands, now twice the size
More international suppliers are actively looking for UK retail and distribution partners - UK Discovery Hub (40+ emerging brands)
Early-stage British brands curated for retail readiness before they scale into major chains - Textures of Hair Zone
A dedicated zone featuring brands across textured, curl and afro hair - Pre-scheduled meetings via the networking App
Identify relevant brands in advance and book meetings before you even arrive.
What You’ll Experience
Brand Exhibitors
Explore a wide range of brands, products and services across hair, beauty and aesthetics
Education and Talks
Learn from industry professionals through talks, demonstrations and shared insight
Networking Opportunities
Connect with professionals, brands and peers from across the industry
Industry Conversations
Be part of discussions shaping inclusivity, representation and the future of beauty
Industry Conversations
Be part of discussions shaping inclusivity, representation and the future of beauty
New Brands and Discoveries
Find emerging brands and products that are shaping the future of hair, beauty and aesthetics
Why This Event Matters
Industry Direction
Tones of Beauty reflects the ongoing shift towards greater inclusivity and representation within the hair and beauty industry
Connection and Community
It creates space for professionals, brands and individuals to connect, share and build relationships
Connection and Community
It creates space for professionals, brands and individuals to connect, share and build relationships
Plan your visit
Venue Information
The Tones of Beauty Exhibition and Conference will be held at:
Excel, London
Royal Victoria Dock
1 Western Gateway
London
E16 1XL
Parking Information
Please book your parking in advance
The car park is accessed via Royal Albert Way (A1020). Use postcode E16 1FR for satellite navigation. There is no access to the venue car park from Western Gateway or Seagull Lane.
For full details on parking at the Excel, please check here.
Public Transport
The Elizabeth Line and DLR provide the quickest routes to Excel by tube. Plan your journey here.
Tones of Beauty brings together a diverse mix of professionals, brands and voices from across the hair, beauty and aesthetics industry
- Industry Professionals
Therapists, stylists and specialists working across hair, beauty and aesthetics
- Brands and Founders
Established and emerging brands showcasing products, services and innovations
- Educators and Speakers
Professionals sharing knowledge, insight and experience across the industry
- Salon Owners and Teams
Business owners and teams looking to connect, learn and grow
Frequent Asked Questions
When is Tones of Beauty London?
Tones of Beauty takes place on 1–2 July in London, UK.
Who should attend Tones of Beauty Expo?
Tones of Beauty Expo is designed for professionals across the beauty industry, including retail buyers, distributors, wholesalers, salon owners, beauty professionals and brand founders looking to discover new brands, source products and build industry partnerships.
Is Tones of Beauty a trade-only event?
Yes. Tones of Beauty Expo is a trade-only event for beauty industry professionals. Visitors may be asked to provide information about their business during registration.
What can I expect to see at the exhibition?
Visitors can discover 200+ exhibitors and hundreds of brands across haircare, skincare, cosmetics and fragrance. The exhibition features dedicated zones including the Fragrance Showcase, UK Discovery Hub, Textures of Hair Zone and K-Beauty Pavilion.
Will retail buyers attend the event?
Yes. Tones of Beauty attracts retail buyers, distributors and wholesalers looking to discover new brands and products. Buyers from leading UK retailers regularly attend the event.
Is there a conference programme?
Yes. The event hosts a CPD-accredited conference programme across three stages, featuring 120+ speakers discussing the key trends, challenges and opportunities shaping the beauty industry.
How can I arrange meetings with exhibitors?
Registered visitors will gain access to the official networking platform, allowing attendees to connect with exhibitors and schedule meetings before the event.
How do I register to attend?
You can register online through the visitor registration page. Once registered, you will receive confirmation and further information about accessing the event.
Is there a cost to attend?
Visitor registration is typically free for industry professionals, subject to approval during the registration process.
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