Finding the right beauty professional

How to find the right salon near you

Do you look for salons with the best reviews?

The cheapest prices?

Do you go by word of mouth?

By Helen Ward 

Finding a safe salon or treatment provider isn’t always easy. Even when you do all the right checks, there’s still no guarantee the experience will match what you hoped for.

I know this first-hand. Recently, I booked a massage while away for the weekend. The salon looked perfect online, 4.9 stars on Google, lots of positive reviews, and I even filled in consultation forms when I arrived. But honestly? It was one of the worst experiences I’ve had, there was no way for me to know that before walking through the door.

Most of us search online to find a salon, we read reviews, scroll through photos, and trust high star ratings. But reviews alone don’t always tell the full story.

That’s why at The Hair & Beauty Directory, we encourage our members to share as much detail as possible: proof of insurance, qualifications, pictures of their work, and treatment descriptions that give clients a clear idea of what to expect.

As a salon owner myself, I know how important this is. Clients are trusting us with their time, money, and safety. While not every treatment will be the right fit,  sometimes expectations or energy just don’t match, you can still take steps to find a safe salon that feels right for you.

 

The beauty and aesthetics industry isn’t regulated in the UK. That means salons, hairdressers, nail techs, and even aesthetic practitioners offering injectables aren’t legally required to hold qualifications, insurance, or meet set standards.

All businesses must follow health and safety laws, but beyond that, there are very few rules in place. This makes it hard for clients to know how to find a safe salon or trusted treatment provider.

The truth is: there’s no way to 100% guarantee your experience. But you can take steps to protect yourself, ask the right questions, and spot red flags before booking.

What do their reviews say?

Reviews are always the first place people look when trying to find a salon. Don’t worry too much about the odd negative,  every business gets them. Instead, look for the overall feel. Do people mention cleanliness, friendliness, professionalism, or how they felt after their treatment?

That usually gives a clearer picture of the business.

What products do they use and do they talk about them

What products does the salon use, and do they talk about them openly?

While it’s not a rule that only big brands equal quality, a trusted salon often commits to recognised brands. This usually means:

  • Better quality products (not cheap stock from eBay or Amazon)

  • Ongoing brand training for staff

  • Consistency in treatments and results

You can also research the brands yourself to see if they fit your values.

Are they insured?

Shockingly, insurance isn’t a legal requirement. Many salons operate without it, which is a huge risk to clients.

On The Hair & Beauty Directory, we recommend choosing verified salons that prove their insurance. Some display certificates, others provide details we check directly. Personally, I would never recommend visiting a salon that can’t provide proof.

Remember though: just having insurance isn’t enough. A safe salon also needs to follow the rules that keep that insurance valid, like:

  • Being fully qualified for each treatment offered

  • Carrying out consultations

  • Giving clear aftercare advice

  • Performing patch tests where required

  • Using approved products and equipment

  • Keeping accurate records

If a provider cuts corners here, their insurance may not even cover you.

Cleanliness and Professional Standards

When you walk into a salon, trust your instincts. Does it feel clean, safe, and professional? Are staff following hygiene protocols? A truly safe salon doesn’t just look nice on Instagram, it protects your health in the treatment room.

Pricing That Reflects Standards

Cheap isn’t always cheerful in beauty. Running a professional salon isn’t cheap, VAT, fair staff wages, rent, and high-quality products all add up.

If prices are far below the market rate, ask yourself where corners are being cut. For example, I often see microneedling advertised at a price lower than what it actually costs to perform safely. Treatments like this should never be “bargain” priced. Sometimes, paying more means paying for safety, training, and proper standards.

Online Presence and Transparency

When you’re choosing a salon, their online presence can tell you a lot. Not every professional lives on Instagram and that’s fine,  but their website or socials should give you a sense of who they are, their knowledge, and examples of their work.

This is especially important if you’re looking for a specialist, like a lash artist, colourist, or facialist. Photos and posts should match the style and results you want.

Don’t be fooled by smoke screens

Social media can create a polished image that doesn’t always match reality.

For example:

  • Awards: Most salons now have them, but not all awards are equal. Some require little to no effort to win.

  • Trainers: Anyone can call themselves a trainer in beauty  there’s no regulation or teaching qualification required.

So don’t be swayed by titles alone. Look deeper at what the salon actually shares, do they demonstrate knowledge, skill, and real results?

Green Flags of a Safe Salon

Alongside red flags, here are positive signs that a salon takes safety and professionalism seriously:

  • Proof of insurance and qualifications

  • Consultation forms before treatment

  • Clear aftercare advice

  • Regular training and CPD updates

  • Transparent pricing and product information

  • Clean, well-kept treatment areas

 

Conclusion: Take Accountability When Choosing a Salon

At the end of the day, not all salons or treatment providers are equal. Don’t be afraid to ask questions and do your research before booking. Look for proof of safety, skill, and professionalism, not just cheap prices or flashy Instagram posts.

If you want to find a safe salon with confidence, The Hair & Beauty Directory was built for exactly this reason. Our verified members showcase their insurance, qualifications, treatments, and expertise, so clients like you can make informed choices.

Don’t follow the bargains. Follow the skill, the safety, and the professionals who are proud to prove it.

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