Show Up. Stand Out. Get Found.

Built by the industry, for the industry and designed to help real professionals rank on Google, not just Instagram.

You don’t need 10,000 followers to grow your business.
You need the right people to find you easily, locally, and with trust.

Join The Movement Here
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You Deserve to Be Seen By the Right People

In an industry flooded with social media noise and fast-growth promises, real visibility often feels out of reach. That’s why we built something different.

 

The Hair & Beauty Directory was created by someone who knows the struggle a salon owner with 28+ years of experience, 40+ industry awards, and a clear vision: to help professionals show up on Google, not just in a feed.

 

Whether you’re a mobile therapist, a solo lash tech, a multi-room clinic, or an educator running accredited courses, your profile on our platform is more than just a listing  it’s your digital CV, your business card, and your best SEO tool.

 

🔍 What Makes This Different?

 

✅ Your Profile is Google-Indexed
No website? No problem. Our platform is optimised to help your profile rank in searches for your treatments and area — we’ve had members hit the top 3 in Google Maps within weeks.

 

✅ You’re Found for Who You Are — Not Just What You Do
We’ve created searchable tags like:

  • Trans-Friendly

  • Neurodiverse-Aware

  • HIV-Aware

  • Quiet Appointments

  • Child-Free / Family-Friendly
    …and more

These tags help connect you with the clients who value what you offer and how you offer it.

✅ You Can Compete (and Win)
We’ve seen home salons out-rank big city chains.
We’ve helped solo techs go from £5k/month to £15k+
We’ve even built a profile for a massage studio in Thailand no website, no socials and it now sits at the top of Google.

 

Who This Is For - Whether you're working from a home salon, a clinic, or behind the scenes at industry events — this platform was built for you.

  • Beauty therapists & holistic practitioners
     

  • Aesthetic practitioners & skin specialists
     

  •  Lash, nail, and brow technicians
     

  •  Semi-permanent makeup artists
     

  •  Mobile professionals & freelancers
     

  •  Educators, training centres, & assessors
     

  •  Industry speakers, mentors & award judges
     

  •  Students and new starters looking to build visibility

     

  • Whether you're growing a personal brand, launching a training school, or making your mark as a respected voice in the industry we’ll help you be found, trusted, and booked.

What You Get With Membership

  • Personal profile (SEO-built and branded)

  • Business profiles (for your salon, clinic, training or brand)

  • Free event + job postings

  • Digital business card with QR code

  • Optional coaching, bootcamps, and guides

  • Community that prioritises trust, values and growth

Join The Movement

Register

What are people saying?

The Hair & Beauty Directory is a much needed resource within our industry and I personally applaud Helen for all the relentless hours working tirelessly to get this unique website off the ground!

It’s innovative mini websites are the perfect way for professionals to proudly show off their qualifications to potential clients who may be too embarrassed to ask for proof of training.
With the impending regulation of the advanced beauty/aesthetics industry it will be vital to have a minimum of OFQUAL level 4 so having a platform for the public to compare & contrast quals, experience, products, treatments & location is an absolute dream!
For those discerning customers, Google searches and all the wasted time spent trawling through websites to find (or not) relevant info, will definitely become a thing of the past!
Maria
Lincolnshire
I'm am so excited for this new platform. I have seen the hair and beauty directory develop starting with a spark of an idea in Helens head during lockdown, to a truly professional product much needed in our industry.

No get rich quick schemes advertised here, just honest industry specialists able to use this platform to show professionalism and learn from each other. For far too long the elite big companies that have the money and resources have had the biggest say. Here there is a place for all and is the most inclusive directory out there.

This will be a huge bonus for our paying public, a way to find qualified and insured professionals.

As a educator and working therapist I am inspired by the content and can't wait to see how this develops further.
Debbie Allen
Kent
The Hair & Beauty Directory is a much needed resource within our industry and I personally applaud Helen for all the relentless hours working tirelessly to get this unique website off the ground!

It’s innovative mini websites are the perfect way for professionals to proudly show off their qualifications to potential clients who may be too embarrassed to ask for proof of training.
With the impending regulation of the advanced beauty/aesthetics industry it will be vital to have a minimum of OFQUAL level 4 so having a platform for the public to compare & contrast quals, experience, products, treatments & location is an absolute dream!
For those discerning customers, Google searches and all the wasted time spent trawling through websites to find (or not) relevant info, will definitely become a thing of the past!
Kirsten Steward
London

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