More Than a Directory — A Complete Support System
Membership doesn’t just give you a profile. It connects you to live Zoom sessions, online classes, and resources that guide you through visibility, SEO, client trust, and business growth. We don’t just list your business, we teach you how to stand out and grow it.
Most directories give you a profile and leave you to it.
The Hair & Beauty Directory was built to be different. We know that visibility isn’t just about being listed, it’s about showing up on Google when clients search for “salon near me,” “lash tech near me,” or “best facial in [city].” That’s why we created a complete support system around your profile, designed to help you attract clients and grow your business long term.
When you join, you don’t just get an SEO-optimised profile, you also gain access to live Zoom support sessions, online classes, and step-by-step resources that guide you through everything from ranking higher on Google to improving your online reputation. Our training covers practical skills like how to set up your profile for maximum visibility, how to build credibility with reviews and qualifications, and how to attract clients without relying solely on social media or paid ads.
This isn’t theory, it’s real-world support for hairdressers, barbers, nail technicians, lash artists, beauty therapists, and aesthetics professionals who need results. Whether you’re running a busy city centre clinic or working from a home salon, our tools and training are designed to help you get found, trusted, and booked.
With The Hair & Beauty Directory, you’re not left guessing. You’re part of a system that combines a powerful Google-visible profile, expert guidance, and ongoing education, giving you everything you need to stand out in an industry that’s more competitive than ever.
Join The Movement
RegisterWho This Is For - Whether you're working from a home salon, a clinic, or behind the scenes at industry events — this platform was built for you.
Beauty therapists & holistic practitioners
Aesthetic practitioners & skin specialists
Lash, nail, and brow technicians
Semi-permanent makeup artists
Mobile professionals & freelancers
Educators, training centres, & assessors
Industry speakers, mentors & award judges
Students and new starters looking to build visibility
Whether you're growing a personal brand, launching a training school, or making your mark as a respected voice in the industry we’ll help you be found, trusted, and booked.
Why Visibility on Google Matters
The first place most clients go when looking for treatments is Google.
They don’t search Instagram hashtags or scroll Facebook groups, they type “nail salon near me,” “hairdresser near me,” “lash tech near me,” or “aesthetics clinic [city].” If your business doesn’t appear in those results, you’re invisible to the very people who are ready to book.
Yet thousands of professionals still rely on social media alone.
The problem? Algorithms change, posts get buried, and followers don’t always turn into paying clients. Others hand control to booking platforms like Treatwell or marketplace sites that take commission and push their own agenda, leaving you paying fees just to reach clients who were searching for you in the first place.
The Hair & Beauty Directory was built to solve this. Every profile is structured with SEO and Google indexing at the core, so you can be found in real searches that matter to your business. Instead of hoping your post goes viral, your services are visible in the exact moment someone nearby is searching for what you do.
This isn’t about quick fixes, it’s about creating a foundation of visibility and trust that works for every type of professional, from barbers and nail technicians to advanced skin clinics and spas. Being on Google isn’t optional anymore, it’s essential. And we make sure you’re there.
What Makes This Platform Different
There are plenty of ways to list your business online, from Google Maps and Facebook pages to booking platforms like Treatwell. But they all come with problems.
General platforms bury you among thousands of unrelated businesses. Social media only works if you play the algorithm daily. Commission-based apps take a cut of every booking while controlling how you appear.
The Hair & Beauty Directory is different. We’ve built a platform designed around how clients actually search and what professionals really need.
Every profile is independently indexed on Google, meaning you don’t just sit inside our site, you show up in searches like “beauty salon near me,” “lash tech near me,” or “facial in [city].” Profiles are structured with SEO in mind, using the same techniques as a professional website.
We also give you the tools to build trust and credibility. Each profile showcases your qualifications, insurance, awards, memberships, reviews, and treatment photos. Clients can instantly see the difference between a hobbyist and a professional.
And then there’s something no other platform offers: inclusivity tags. Whether you are menopause-aware, neurodiverse-friendly, trauma-informed, eco-conscious, or LGBTQ+ inclusive, you can show it proudly on your profile.
Clients aren’t just looking for treatments, they’re looking for safe, welcoming spaces. These tags help you stand out for what matters most.
Finally, unlike closed booking platforms, we don’t take commission. Every client books directly with you. No middleman, no hidden cuts, no losing control of your business.
The Hair & Beauty Directory is not just another place to park your details, it’s a complete system built to give you visibility, credibility, and independence.
When you join The Hair & Beauty Directory, you’re not just getting a listing, you’re investing in a complete package designed to help your business grow, be seen, and stand out. Membership includes:
An SEO-Optimised Profile That Shows Up on Google
Every profile is structured with search in mind, so you can be found in real client searches like “salon near me,” “nail tech near me,” “lash lift specialist near me,” or “aesthetics clinic [city].” Unlike generic directories, your profile is independently indexed, giving you the same visibility benefits as a professional website.
Trust and Credibility Built In
Clients don’t just want treatments, they want reassurance. Your profile highlights your qualifications, insurance, reviews, awards, memberships, and photos of your work, giving clients the confidence to choose you over competitors.
Unique Inclusivity Tags
Stand out for what makes you different. With tags like menopause-aware, neurodiverse-friendly, Child free, eco-conscious, and LGBTQ+ inclusive, you can highlight the values and awareness that matter most to clients today.
Access to Jobs, Events, Rentals, and Classifieds (Free Until 2025)
Alongside your profile, you’ll gain access to our industry-specific ecosystem, from job listings and events to room rentals and classifieds. Each section is designed to help you connect with opportunities and grow your career.
Ongoing Support and Training
Visibility doesn’t stop with your profile. Membership includes live Zoom sessions, online classes, and resources that teach you how to rank on Google, market your services, and build a business that lasts. You’re not left to figure it out alone, we guide you every step of the way.
Frequently asked questions
What are people saying?
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Prolong Lash
Sue Davies - Inspiring Business Excellence
How does The Hair & Beauty Directory help me get found on Google?
Every profile is built with search in mind. Unlike a simple social media page, your profile is structured with SEO and indexed directly on Google. That means when someone searches “salon near me,” “lash tech near me,” or “aesthetics clinic [city],” your profile has the potential to appear in those results. It works like a mini website, without the cost or technical work of building one yourself.
Do I need a website to join?
No. Many professionals use their directory profile as their main online presence. Others link it alongside their own website to boost visibility and credibility. Because profiles are independently indexed on Google, they can rank in searches even if you don’t have a website yet.
How is this different from Treatwell, Yell, or Facebook?
Unlike booking platforms, we don’t take commission or control your client relationships. Clients book directly with you. Unlike general directories such as Yell, our platform is industry-specific and designed around how people actually search for treatments. And unlike Facebook or Instagram, your visibility here doesn’t depend on algorithms or constant posting, your profile works for you 24/7.
What if I already use social media to promote my business?
That’s great but social media should never be your only source of visibility. Algorithms change, posts are short-lived, and followers don’t always become paying clients. The directory gives you a permanent, searchable presence on Google, complementing your social media by reaching people actively looking to book treatments.
What do the inclusivity tags mean?
We are the only platform that allows professionals to highlight awareness tags like menopause-informed, neurodiverse-friendly, LGBTQ+ inclusive, trauma-aware, eco-conscious. These tags make it easier for clients to find safe and welcoming spaces. It’s about more than marketing, it’s about showing clients they’re choosing someone who understands their needs.
What’s included in the membership fee?
Membership includes your SEO-optimised profile, access to free job listings, events, room rentals, and classifieds until 2025, plus ongoing support through Zoom sessions, online classes, and resources to help you grow. At £99 per year, it costs less than most ads or booking platforms with no commission on top.
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