If you're a hair, beauty, or aesthetics professional and you're not showing up on Google, this is the class you need to see. In this free training, you'll learn how to set up your Google Business Profile correctly so that you appear in Google Maps results, local search, and "near me" searches, the exact places your future clients are looking.

Most professionals in this industry are never taught how Google visibility really works. This short class will change that.

Why Google Business Profiles Matter for Salons and Beauty Professionals

• Over 90% of clients use Google to find local services

• A properly optimised profile helps you rank higher in your area

• Google Maps listings often appear before websites in search results

• Most beauty businesses either don’t appear or show incorrect information

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This training is designed specifically for the salon and beauty industry not generic advice, and not marketing fluff. Just clear steps you can take to get found by local clients.

What You’ll Learn in This Free Class

This is a practical walkthrough not a sales pitch. You’ll learn:

• How to set up and verify your Google Business Profile

• How to choose the right categories and keywords

• What content Google wants to see (and what doesn’t matter)

• Why your photos, services, and reviews matter

• The one mistake that causes most salons to disappear from results

Who This Class Is For

This free training is ideal for:

• Mobile therapists, salon owners, and beauty trainers

• New businesses not showing up on Google

• Experienced professionals who want better visibility in their area

• Anyone who wants to take control of local search without hiring an agency

 Start Improving Your Google Visibility Today

Google is often your first chance to make a good impression — before a client even clicks your website or opens your Instagram. If your profile is missing, incomplete, or done wrong, they’ll never see what you offer.

This class helps you fix that. It’s free, it’s straightforward, and it’s been created by someone who understands how our industry actually works.

Free Google Business Profile Training for Hair, Beauty and Aesthetic Professionals

What is a Google Business Profile and why do I need one as a beauty professional?
A Google Business Profile is a free listing that helps your salon or beauty business show up in Google Maps, local search, and “near me” results. When someone searches for treatments in your area like “facial near me” or “best nail salon [city]” your profile is what helps you appear. Without it, you’re invisible to most local clients searching on Google.

How can I make my Google Business Profile show up on Google Maps?
To show up on Google Maps, you need to verify your profile, choose the correct categories, and complete all sections,  including services, opening hours, photos, and location. You also need to post regular updates and get real customer reviews. This training walks you through exactly how to do that step by step.

What should I put on my Google Business Profile as a salon or beauty therapist?
Include accurate business details, your treatment list, photos of your work, your qualifications, and client reviews. You should also write service descriptions using relevant keywords, tag your business correctly (e.g. beauty salon, nail technician, facial spa), and post updates to keep your listing active. This class shows you how.

Does this free Google training work if I work from home or am mobile?
Yes. Whether you’re in a salon, working from home, or a mobile therapist, you can still appear on Google but your setup is slightly different. This training covers how to configure your profile for each type of business model.

I already have a Google Business Profile — do I still need this training?
Yes. Most profiles are set up incorrectly or missing key features. Many businesses don’t show up because of issues with their categories, keywords, or location settings. This training helps you audit and correct your listing to improve your chances of ranking.

How long does it take to start ranking after fixing my profile?
Google typically takes 1–4 weeks to process and reflect changes. However, many professionals start seeing improvements in visibility within days — especially if your profile was incomplete or inactive before. This training helps you set it up correctly from the start so Google has everything it needs to index your business.

What’s the difference between this free class and the paid Google Business course?
The free class is a one-off Zoom replay that introduces the basics of setting up and optimising your Google Business Profile. The full paid course goes deeper — covering ranking strategies, updates, review management, photo SEO, keyword placement, and ongoing profile performance. It also includes cheat sheets, templates, and video walkthroughs.

Will this help me get more clients?
Yes visibility on Google is one of the most direct ways to attract clients who are actively looking for your services. Once your profile is properly set up and optimised, you’re far more likely to appear when someone searches for treatments in your area. This can lead to more bookings without relying on social media or paid ads.

Is this class really free? Do I need to sign up or pay later?
The class is completely free. No payment details are required. You will need to enter your email to access it via the online course platform, but there’s no upsell during the training. You’ll be given the option to explore the full course afterwards, but there’s no obligation.

Can I use this training if I’m not in the UK?
Yes. The principles of local SEO and Google Business Profiles are the same worldwide. This training is designed for beauty professionals anywhere including the UK, US, Canada, Australia and beyond — as long as Google operates in your country.