Beautyworld Riyadh 2027
- Entry
- Trade only
- Exhibitors
- 400+
- Visitors
- 17,700+
- Global Reach
- 71 Countries
- Days to go
- 235
- Event days
- 3
- Hosted by
- Messe Frankfurt
About Beautyworld Riyadh 2027
Beautyworld Riyadh 2027 is Saudi Arabia's regional beauty trade fair, 21-23 June 2027 at Riyadh Front, following a 2025 edition of 400+ exhibitors from 37 countries and 17,700+ visitors.
Beautyworld Riyadh 2027 is a beauty trade show and exhibition taking place from 21 June to 23 June 2027 at the Riyadh Front Exhibition & Conference Center in Riyadh, Saudi Arabia. Saudi Arabia's regional trade fair for beauty products, hair, fragrance and wellbeing, it brings together brands, distributors, salon professionals and buyers for sourcing, education and networking.
Organised by Messe Frankfurt, licensed by SCEGA and aligned with Saudi Vision 2030, the show is a fast-growing regional platform. The 2025 edition drew over 400 exhibitors from 37 countries and 17,700+ visitors from 71 countries, with a 96% visitor-satisfaction score. Features include the Next in Beauty Conference, the Nail Arena, a Premium Club and a business matchmaking programme.
What to expect at Beautyworld Riyadh 2027
- The Next in Beauty Conference
- The Nail Arena (powered by Sawaya)
- The Premium Club for VIP buyers
- A business matchmaking programme
- Beauty, hair, fragrance and wellbeing exhibitors
Why attend Beautyworld Riyadh 2027?
- 400+ exhibitors from 37 countries (2025)
- 17,700+ visitors from 71 countries (2025)
- 96% visitor satisfaction (2025)
Who should attend
Beautyworld Riyadh 2027 is aimed at beauty brands, distributors, retailers, salon and spa professionals and buyers across the Middle East. It is a valuable date to have in your 2027 diary.
About the organiser
Beautyworld Riyadh 2027 is organised by Messe Frankfurt and held at the Riyadh Front Exhibition & Conference Center. Please check the official website for tickets, the conference programme and exhibitor list.
Key information
- Dates
- Monday 21 June 2027 to Wednesday 23 June 2027
- Time
- 10:00 to 18:00
- Venue
- Riyadh Front Exhibition & Conference Center, Riyadh, Saudi Arabia
- Type
- Beauty, Conference, Demo Day / Live Demonstration, Exhibition, Festival / Trade Fair, Hair, Nails, Networking Event, Skincare
- Entry
- Trade only
- Hosted by
- Messe Frankfurt
Contact Messe Frankfurt
Event features
- Live demos
- Networking opportunity
- Speaker lineup / guest experts
- Sponsorship/exhibitor opportunities
- VIP options
Frequently asked questions
When and where is Beautyworld Riyadh 2027?
It takes place from 21 to 23 June 2027 at the Riyadh Front Exhibition & Conference Center in Riyadh, Saudi Arabia.
How big is the show?
The 2025 edition drew over 400 exhibitors from 37 countries and 17,700+ visitors from 71 countries, with 96% visitor satisfaction.
What's on at the show?
The Next in Beauty Conference, the Nail Arena, a Premium Club for VIP buyers and a business matchmaking programme, across beauty, hair, fragrance and wellbeing.
Who organises it?
Messe Frankfurt, licensed by SCEGA and aligned with Saudi Vision 2030.
Find the venue
Latest articles
-
Members
AI in the salon: what professionals and clients actually trust
AI can take bookings, send reminders and draft your posts, but trust drops when it makes expert calls. Here is how to use it well and keep the human touch. -
Members
The TPO ban explained: what nail techs need to know, country by country
TPO is out of EU and Northern Ireland salons and leaving Great Britain by 2027. Here is what the rules mean where you work, and how to switch smoothly. -
Members
What Great Salon Websites Have in Common
What makes a great hair or beauty salon website? Ten things the best salon websites have in common, from fast mobile pages and easy booking to clear prices and proof of qualifications.
Register Beautyworld Riyadh 2027
Event details are supplied by organisers. Please check with the organiser before travelling.