Tones of Beauty Expo
- Entry
- Child-free / professional environment only · Free entry
- International Exhibitors
- 200+
- Professional Visitors
- 4,000+
- Speakers
- 80+
- Days to go
- 267
- Event days
- 2
- Hosted by
- https://www.tonesofbeautyexpo.com/
About Tones of Beauty Expo
Tones of Beauty Expo is London’s leading multicultural beauty trade show, bringing together brands, education and networking for beauty professionals across the UK.
New Website Information for The Hair and Beauty Directory
Tones of Beauty Expo
Tones of Beauty is the UK’s leading trade event dedicated to inclusive beauty, bringing together the brands, buyers, retailers, distributors, salon professionals and industry leaders shaping the future of beauty.
Taking place on 1–2 July 2026 at ExCeL London, the event provides a platform for discovering new products, building commercial partnerships, gaining industry insight and connecting with professionals from across the beauty, hair, fragrance, skincare and wellness sectors.
With over 200 exhibiting brands and 4,000+ beauty professionals expected to attend, Tones of Beauty offers two days of sourcing, networking, education and business growth opportunities.
What You'll Find at Tones of Beauty
- 200+ international beauty, skincare, haircare, fragrance and wellness brands
- 100+ fragrance brands featured within the dedicated Fragrance Showcase
- The K-Beauty Showcase featuring innovative Korean beauty brands
- The UK Discovery Hub highlighting emerging British beauty businesses
- The Textures of Hair Zone focused on education, products and innovation for all hair types
- 4 Tracks of CPD-accredited conference sessions led by industry experts
- Live demonstrations, product launches and trend showcases
- Networking opportunities with retailers, distributors, importers and buyers
Who Attends
Tones of Beauty attracts professionals from across the beauty industry, including:
- Retail buyers
- Importers and distributors
- Salon and spa owners
- Hair professionals and barbers
- Beauty therapists and aestheticians
- Brand founders and manufacturers
- Educators and training providers
- E-commerce businesses
- Beauty entrepreneurs and consultants
- Media, influencers and industry associations
Why Attend
Whether you're looking to source new brands, expand your distribution network, discover emerging trends or gain practical business insights, Tones of Beauty provides direct access to the people, products and ideas driving growth across the beauty industry.
The event is designed to support meaningful business connections while championing a more inclusive, representative and innovative future for beauty.
Event Details
Dates: 1–2 July 2026
Venue: ExCeL London, UK
Opening Times: 10:00am – 5:00pm
Audience: Trade Professionals Only
Pre-registration is recommended. A £50 fee applies for on-site registrations.
Key information
- Dates
- Wednesday 30 June 2027 to Thursday 1 July 2027
- Time
- 10:00 to 17:00
- Venue
- Excel London, 1 Western Gateway, London E16 1XL, United Kingdom
- Type
- Aesthetic, Aesthetics, Beauty, Business Event, Conference, Exhibition, Hair, Lashes, Make up, Massage, Nails, Skincare
- Entry
- Child-free / professional environment only · Free entry
- Hosted by
- https://www.tonesofbeautyexpo.com/
Contact https://www.tonesofbeautyexpo.com/
Event features
- Accessibility features (e.g. subtitles, wheelchair access)
- Disabled access
- Early bird offers
- First-time exhibitor friendly
- Live demos
- Networking opportunity
- Speaker lineup / guest experts
- Sponsorship/exhibitor opportunities
- Toilets available
- Wellness-driven or business-focused themes
- Workshops or interactive classes
Event gallery
Frequently asked questions
When and where is Tones of Beauty Expo?
30 Jun - 1 Jul 2027, ExCeL London, UK.
Who can attend?
B2B trade expo for beauty retailers, distributors, wholesalers, importers, and major-retailer decision-makers (e.g. Boots, Superdrug, Harrods, John Lewis, Amazon, Sephora) - not a general-public event.
How do I register and what does it cost?
Pre-register via tonesofbeautyexpo.com/Pre-registration; pricing not published. 200+ exhibitors, 4,000+ industry professionals expected, 120+ speakers.
Latest articles
-
Members
The Pricing Trap: Why Beauty Business Owners Undercharge and How to Fix It
Are you charging what you're actually worth? Adam Chatterley explores why so many beauty professionals undercharge and how better pricing can increase profit without working more hours. -
Members
Hypo21 Masterclass- Must attend
A great day at the Hypo21 masterclass — focused, informative and genuinely inclusive. From understanding the science behind hypochlorous acid to practical product use and online visibility, it was pac -
Members
Why Your Salon Feels Quiet — A Data-Led Look at What’s Really Happening (And What You Can Do About It)
Salon owners across the UK are feeling quieter periods, but the reasons are rooted in data, not decline. Here’s what’s changed in client behaviour and search and what you can do right now.
Register Tones of Beauty Expo
Event details are supplied by organisers. Please check with the organiser before travelling.