Built from inside the industry, to change it.
The Hair and Beauty Directory was built by a working professional to give this industry the structure, trust and home it never had.
- 14+ countries Verified professionals
- Verified and Expert Standards shaped by the industry
- Treatment Guides Published for the public
Helen Ward
Founder, salon owner and educator
Almost 30 years in the industry. 40 national awards. Professional Beauty Educator of the Year.
I spent nearly thirty years on the salon floor, and I watched brilliant professionals go unseen while the industry had no real structure behind it. So I built the thing it was missing.
Helen Ward
The industry deserved better than being hard to navigate.
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Good businesses were not being found.
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Clients could not tell who to trust.
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Being seen meant chasing algorithms and posting constantly.
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There was no home for any of it.
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So we built one.
We are raising the standard for the whole industry.
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Honest information
People understand what they are choosing, not just what they are shown.
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Real standards
We back the qualified, insured and committed.
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Visibility without noise
Found without living on social media.
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Built on real behaviour
Structured around what clients actually search for.
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Inclusive and considered
A wide range of needs, values and specialisms, so everyone finds their fit.
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Connection
The whole industry, in one place.
The industry finally has a home. And it has standards.
This is bigger than a directory. It is a movement to give hair, beauty and aesthetics the structure, trust and recognition it has always deserved.
Join the home of the industry.
Get found, get trusted, and be part of raising the standard.