4 – 7 Sep 2027, 12:00 to 20:00

Beauty Fair 2027 Sao Paulo

Aesthetics · Beauty · Exhibition · Festival / Trade Fair · Hair · Launch Event / Product Launch · Make up · Nails · Skincare
Entry
Free · Public welcome
Brands
2,000
Exhibitors
500
Visitors
200,000
Days to go
328
Event days
4
Hosted by
Beauty Fair
Beauty Fair 2027 Sao Paulo
Register
The event

About Beauty Fair 2027 Sao Paulo

Beauty Fair 2027 runs 4 to 7 September 2027 at Expo Center Norte, São Paulo. The professional beauty fair has 2,000 brands, launches, congresses and courses.

Beauty Fair 2027 takes place from 4 to 7 September 2027 at Expo Center Norte, Rua José Bernardo Pinto 333, São Paulo, Brazil. It opens 12:00 to 20:00 on Saturday and 10:00 to 20:00 from Sunday to Tuesday.

Billed as the largest professional beauty event in the Americas, the fair has about 2,000 brands, 500 exhibitors and 200,000 visitors. Sectors include professional services, aesthetics, business, fragrance, retail, international brands and packaging, with launches, congresses and courses.

Beauty professionals get free entry with credentials booked by 28 August, or pay 200 reais at the door. The public can buy advance tickets from 50 reais. Book on beautyfair.com.br.

Plan your visit

Key information

Dates
Saturday 4 September 2027 to Tuesday 7 September 2027
Time
12:00 to 20:00
Venue
Expo Center Norte, Rua José Bernardo Pinto 333, Vila Guilherme, São Paulo 02055-000, Brazil
Type
Aesthetics, Beauty, Exhibition, Festival / Trade Fair, Hair, Launch Event / Product Launch, Make up, Nails, Skincare
Entry
Free · Public welcome
Hosted by
Beauty Fair
Contact us

Contact Beauty Fair

Expo Center Norte, Rua José Bernardo Pinto 333, Vila Guilherme, São Paulo 02055-000, Brazil
Get directions (Google Maps)
Good to know

Event features

  • Early bird offers
  • Networking opportunity
  • Speaker lineup / guest experts
  • Sponsorship/exhibitor opportunities
  • Workshops or interactive classes
Questions

Frequently asked questions

When and where is Beauty Fair 2027?

4 to 7 September 2027 at Expo Center Norte, São Paulo, Brazil.

How much does it cost?

Free for beauty professionals with credentials booked by 28 August. Public advance tickets start at 50 reais, and door tickets cost 200 reais.

Can the public attend?

Yes. Visitors aged 16 and over can buy a ticket online. Under 16s must come with a legal guardian.

Find the venue

Expo Center Norte, Rua José Bernardo Pinto 333, Vila Guilherme, São Paulo 02055-000, Brazil
Open in Google Maps
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Register Beauty Fair 2027 Sao Paulo

4 – 7 Sep 2027 · Expo Center Norte, Rua José Bernardo Pinto 333, Vila Guilherme, São Paulo 02055-000, Brazil

Event details are supplied by organisers. Please check with the organiser before travelling.

Beauty Fair 2027 Sao Paulo Register